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资讯品牌建设

品牌建设 Brand Construction 是指品牌拥有者对品牌进行的规划、设计、宣传、管理的行为和努力。
品牌建设的利益表达者和主要组织者是品牌拥有者(品牌母体)。

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演变中的中国企业

时间:2016-10-08 08:11:44 来源:品牌建设 阅读量: 作者:ob品牌咨询

  解决方案一:How corporate China is evolving

  Global executives will need a better understanding of Chinese competitors, suppliers, and business partners no matter where they fall along the ownership spectrum.
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  解决方案二:A pioneer in Chinese globalization: An interview with CIMC’s president

  Through innovations in the areas of labor, purchasing, technology, engineering processes, and M&A, China International Marine Containers has bested foreign competitors to become the world’s largest container manufacturer.
  阅读全文,请点击这里。

  解决方案三:走自主之路,创国际品牌

  奇瑞董事长兼首席执行官尹同耀在采访中解释他如何视迫在眉睫的能源危机为向成熟市场推销奇瑞中小型汽车的一次机会。
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  解决方案四:A growth strategy for a Chinese state-owned enterprise: An interview with ChemChina’s president

  In an interview, Ren Jianxin, ChemChina’s president and the former president of BlueStar, discusses the expectations of the private-equity firm Blackstone, which invested $600 million in the company in 2007; the global challenges it faces; and its daunting dual role of creating both shareholder value and jobs.
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